NVivo Thematic Analysis Software: Unlocking Meaning from Qualitative Data

As researchers, we often find ourselves sifting through vast amounts of qualitative data, searching for meaningful insights that can inform our studies. One powerful tool in our arsenal is NVivo thematic analysis software. In this special episode of R, D and the In Betweens, three early career researchers from the University of Bristol and Exeter share their experiences and understanding of conducting thematic analysis with NVivo.

We're joined by Ailsa Merve, Emily Taylor, and Katherine Ashbullby, who have all navigated the process of using NVivo for their research projects. With the support of the GW4 institutions' NVivo Resource Development project, our guests share their knowledge and experiences of using this powerful software.

Thematic analysis is a widely used qualitative data analysis method that involves identifying patterns and themes within large datasets. But what exactly is thematic analysis? Why did it appeal to our different research projects? And, of course, no research project is complete without a few stumbling blocks along the way – so we'll also be discussing those.

If you're new to qualitative research or looking to learn more about thematic analysis specifically, this podcast is for you. We'll delve under the umbrella term of TA and explore what it entails, why it's useful, and how NVivo software can help you get started.

Our guests will also share some valuable resources, including YouTube videos by Victoria Clarke on Thematic Analysis and a recent paper on comparing reflexive thematic analysis with other pattern-based qualitative analytic approaches. We'll also touch on the importance of understanding the distinction between big-Q and little-q qualitative research.

So, whether you're just starting out or looking to refine your skills in thematic analysis, this podcast is designed to provide you with valuable insights and practical advice from experienced researchers who have used NVivo software for their projects.

For more information about NVivo and a range of training resources, visit the NVivo website. And if you'd like to learn more about our guests' research, be sure to check out the references listed below:

References:

(2020) Thematic analysis of qualitative data: AMEE Guide No.

(2021) Can I use TA? Should I use TA? Should I not use TA? Comparing reflexive thematic analysis and other pattern-based qualitative analytic approaches.

(2003) Classifying the findings in qualitative studies.

We hope you enjoy this podcast, and we look forward to hearing your feedback on Twitter. Thank you for listening!

Nvivo thematic analysis software